Lynn Burkholder, MBA

After spending more than 20 years in corporate marketing, half of it at the executive and upper management levels, Lynn Burkholder founded RLB Marketing, LLC in January, 2010. Her company develops strategic business and marketing plans for its clients and facilitates their execution, when needed. While RLB Marketing works with small and mid-size businesses and organizations from a variety of industries, its niche is hospitality, travel, tourism, legal and other professional services.

Career Highlights  

Lynn has spent most of her career working in and with service industries. She was on the opening team of the first gaming and entertainment facility in Central PA, serving as Vice President of Marketing for Penn National Gaming’s Hollywood Casino at Penn National Race Course. Before that, Lynn served as Director of Resorts Marketing for Hershey Entertainment & Resorts Company, driving leisure, business, and group room nights to the destination, in addition to directing the company’s data and customer relationship management (CRM) initiatives. Lynn’s professional experience also includes serving as an advertising agency account executive, special assistant to a state senator and U.S. Congressman and as a broadcast and print journalist.


Lynn holds a Master’s degree in Business Administration from Shippensburg University and a Bachelor of Arts degree in International Politics and Journalism from George Washington University.

She has also taught a variety of college-level marketing courses, serving as an adjunct business professor at both Shippensburg University and Harrisburg Area Community College.

Articles and Speaking Engagements  

Lynn has served as a guest speaker, presenter and writer for various businesses, as well as business and trade associations and publications. She is well-versed on a host of business and marketing-related topics including:

  • Branding
  • Strategic Planning
  • Digital Marketing
  • Customer Relationship Management (CRM)
  • Organizational Development

Strategic Partners  

RLB Marketing has developed a solid network of partners for the planning and execution of marketing and business development activity, including:

  • Market Research
  • Branding
  • Web Design/Programming
  • SEO
  • Graphic Design
  • Digital Marketing
  • Public Relations
  • Events Planning
  • Sales Training/Coaching
  • Professional/Organizational Development

RLB Marketing selects the appropriate partner based on each client’s needs and strives to deliver services in a seamless and efficacious manner.