Experience Card Demo

Hired to lead proactive group sales efforts for Hershey’s Chocolate World to include the International, Student and Group Tour Market. Trade show attendance, sales missions, marketing materials, internal processes and a strategic plan have been developed to drive group arrivals. Volume increased by over 300 buses in the first six months of being hired.

Developed a group sales strategic plan to promote group tourism to the Turkey Hill Experience including staff training, direct sales, marketing materials, product development and two familiarization tours, resulting in a 21% increase in sales for 2014 and an 85% increase in advanced reservations for 2015.