RLB Marketing is a marketing and business development firm. Our strength is helping our clients grow by cultivating more business from existing customers and identifying new customers through strategic marketing and sales efforts.
- Strategic Planning – marketing plans that encompass the four P’s; product, pricing, placement (distribution) and promotion (integrated marketing communications), ensuring all are customer/prospect driven and that the plan includes measurement/evaluation tools and implementation steps with timeline and budget
- Business Development/Lead Generation – strategies, tactics, evaluation and adjustment resulting in qualified leads that convert to sales
- Branding – brand audits, brand analysis, brand positioning, brand execution and brand communications
- Marketing Communications – websites, social media, email/direct marketing, collateral, advertising, public relations, and event planning
We work collaboratively with our clients to develop data-driven strategic plans based on a thorough understanding of where each organization has been, where it is going, and why. We look closely at our clients’ customers to understand their needs and desires and how the products and services offered line up with those needs. Then, we establish realistic and measurable goals, analyze their return on investment, and most importantly, identify the tools and resources needed to ensure that the goals are achieved.
After spending more than 20 years in corporate marketing, half of it at the executive and upper management levels, Lynn Burkholder founded RLB Marketing, LLC in January, 2010. With more than 50 combined years in marketing and communications, RLB Marketing is well-positioned to assist clients with branding, messaging and communications tools. One of our competitive advantages as a consulting organization is our ability to work collaboratively and expeditiously with our clients to develop practical plans and facilitate their implementation with an emphasis on tracking and measuring results.
RLB Marketing strives to establish strong working relationships with clients, managing expectations through effective communication. We believe this produces the greatest business value for both parties. While we have a niche in hospitality, travel/tourism, entertainment and professional services, we serve a variety of businesses and organizations.